Sportradar Launches Audio and Expands Digital-Out-of-Home Advertising Channels
Friday 31 de May 2024 / 12:00
2 minutos de lectura
(St. Gallen).- Sportradar has added audio channels to its ad:s programmatic advertising service and extended its reach across additional digital-out-of-home (DOOH) advertising screens, enabling betting operators to engage with more customers by serving relevant adverts via two of the fastest-growing media channels.
The addition of audio to ad:s allows Sportradar’s clients to reach tens of millions of digital audio listeners through podcasts, streaming services and internet radio. In addition, Sportradar now offers access to a global advertising inventory of more than 600,000+ digital outdoor screens in 100+ countries.
Both channels use Sportradar’s betting industry-specific marketing technology to serve relevant adverts to sports fans and bettors in real time in markets where betting is legal, and an integrated sports calendar ensures adverts are scheduled around relevant events.
Sportradar’s advanced AI and machine learning algorithms allow audio adverts to be personalised and delivered to listeners based on geographies, demographics, playlists, niches and genres. The company’s AI-driven marketing technology also strategically places relevant messages on DOOH screens in locations frequented by sports fans, including near stadiums, entertainment venues or travel routes, taking into consideration factors including coordinates, area codes, and weather-based targeting.
Niki Beier, SVP Marketing Services, said: “Sportradar is providing betting operators with even more ways to reach target audiences. Audio consumption has increased by over 1000% in the past seven years[1] and global DOOH ad spend is estimated to increase nearly threefold by 2030[2]. Both are ideal channels for operators to make their brands more memorable and will further increase the efficiency of advertising campaigns on behalf of our clients.”
For further information, visit: https://sportradar.com/rise-above-the-crowd-how-operators-can-maximize-brand-awareness-with-dooh-and-audio-ads/
Categoría:Gaming
Tags: Sports Betting, Sportradar, Sportsbook , betting software,
País: Switzerland
Región: EMEA
Event
G2E - Las Vegas 2025
06 de October 2025
CT Interactive on Innovation, Networking, and Market Growth at G2E 2025
(Las Vegas, SoloAzar Exclusive).- The global gaming industry marked G2E’s 25th anniversary with a major gathering in Las Vegas. CT Interactive stood out for its innovative product development and international growth strategy. Account Manager LATAM at CT Interactive, Roberto Muñoz, shared insights on G2E’s importance, emerging trends, and the company’s collaborative expansion efforts.
Thursday 30 Oct 2025 / 12:00
Atlaslive Explored the Future of Gaming in Latin America at Recent G2E 2025
(Las Vegas, SoloAzar Exclusive).- Bruno Almeida, Head of Sales LATAM at Atlaslive, attended G2E for the first time to explore how land-based and online gaming are converging. His experience highlighted key trends shaping the Latin American market, from immersive casino innovations to strategic networking and regulatory insights.
Monday 27 Oct 2025 / 12:00
G2E 2025: Cristian Galarza, ASAP Director Explains the Importance of Attending the Event
(Las Vegas, SoloAzar Exclusive). - After attending the 25th anniversary edition of G2E in Las Vegas, ASAP’s director shares his perspective on the evolution of the industry, driven by digitalization, efficiency, and the creation of international networks that foster new business opportunities.
Tuesday 28 Oct 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.